Welcome to persuasive2014.org — a dedicated hub for researchers, designers, practitioners, and curious minds exploring the science and design of persuasive technology.
We discuss the multidisciplinary field of Persuasive Technology (PT), which examines how interactive systems ethically, transparently, and without coercion affect people’s attitudes and behaviors through social influence and persuasion. This website is where the worldwide discussion about digital influence comes to life, offering everything from AI-driven tools for behavior modification to the most recent findings in human-computer interaction.
Our origins can be found in the historic 9th International Conference on Persuasive Technology (PERSUASIVE 2014), which took place in Padua, Italy. It brought together top scholars, practitioners, and designers from numerous universities across four continents, including Stanford University, Eindhoven University of Technology, Georgia Institute of Technology, Northeastern University, and many more. This site continues the intellectual legacy of that meeting, which helped define a generation of studies on how technology influences human decision-making.
Persuasive technology is no longer a niche academic topic — it is embedded in the apps you use every day, the health platforms nudging you toward better habits, the educational tools reshaping how students learn, and the AI systems influencing decisions across industries.
At persuasive2014.org, we publish in-depth coverage across the following areas:
Persuasive Systems Design — Research, frameworks, and real-world applications of systems built to influence behavior, from the foundational Persuasive Systems Design (PSD) model to emerging AI-powered approaches.
Behavior Change Technology — How digital interventions support health, sustainability, education, and personal development — and what the research actually says about whether they work.
Human-Computer Interaction (HCI) — Design principles, user experience research, and the psychology behind why certain interfaces change behavior while others fall flat.
Artificial Intelligence & Digital Influence — The growing role of machine learning, large language models, and algorithmic systems in shaping what people think, feel, and do.
Conference News & Research Updates — Coverage of the Persuasive Technology conference series, from its origins in 2006 through today, including upcoming events such as Persuasive 2026 in Hakodate, Japan, co-located with the 8th International Conference on Activity and Behavior Computing (ABC2026).
Industry Perspectives — Opinions and insights from technology professionals, UX researchers, behavioral scientists, and AI practitioners working at the intersection of design and human behavior.
Our Editorial Standards
We are serious about editorial quality. Technology experts, scholars, and writers with firsthand knowledge of behavioral science research and the tech sector make up our team. Every article on this website is examined for correctness, lucidity, and applicability to our main topic.
We consult reputable industry sources, conference proceedings, and peer-reviewed research. Opinion, analysis, and commentary are clearly labeled as such whenever we publish them.
We are dedicated to providing honest coverage of persuasive technology, including its limitations, ethical dilemmas, and the continuous discussions among researchers regarding the boundaries between manipulation and influence.
persuasive2014.org occasionally publishes opinion pieces, industry commentary, and perspectives from third-party contributors on topics that may touch on finance, politics, health, and current events as they relate to technology and digital behavior.
Please read the following carefully:
All of this content is the author’s or the third-party source’s personal opinion. It is published solely for discussion and informational purposes.
Persuasive2014.org does not publish any professional financial, legal, medical, or political advice. We do not advise making any financial, medical, legal, or other decisions based only on information found on this website.
Specifically:
Financial content: Any discussion of markets, investments, or economic trends is opinion only. Please consult a qualified financial advisor before making any financial decisions.
Health content: Any discussion of health technology, digital health interventions, or wellness tools is for informational purposes only. Always consult a licensed physician or qualified healthcare professional before making health-related decisions.
Political content: Opinions on policy, governance, and political developments reflect the views of individual contributors and do not represent the editorial position of persuasive2014.org.
Legal matters: Nothing on this site constitutes legal advice. Please consult a qualified legal professional for guidance on any legal question.